Quality Over Brand, New Paradigm of Consumer Decision
There's a new trend in consumption for 2016. Value consumption, in which consumers choose products and services based on the value that they offer, rather than brand name. With companies such as Xiaomi in China offering products that emphasize value for money, consumers are no longer enticed by premium prices and brand value. We find out how consumers became more discerning, applying scrutiny to ingredients, components, specifications and features!
Preview of Virtual Reality Devices for 2016
Many IT industry reports say that 2016 will be the beginning of the mainstream commercialization of virtual reality technology. Many VR devices are set to be launched in 2016, raising anticipation in the marketplace. We sit down with experts to discuss the main players such as Occulus Rift and Touch and MS Hololens.
Bench Soft Takes Mobile Accessories to a New Level
Meet Bench Soft, a Korean startup specializing in mobile accessories and a developer behind the world's first magnetically removable storage device for the iPhone 6s. The innovative attachable USB memory earned a nod at CES 2015 as an Innovation Awards honoree, making Bench Soft the only Korean company to win the award at this year's largest consumer electronics tradeshow. The CEO of the company takes us on his startup journey on how it all began.
CAPTCHA Codes Tell Humans and Bots Apart
You may have seen an obscured image of letters and numbers when signing up for an account on the web, or trying to log in several times with an incorrect password. This is CAPTCHA, a verification process that distinguishes human users from bots. What is the technology behind CAPTCHA codes and how are they being used? [Question Box] uncovers secrets behind the image-based authentication system.