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* Date : 2015-01-30

[Issue]
The tail wagging the dog! The economy of freebies

Consumers buy bread to collect stickers and drink coffee to get diaries. Freebies thrown in by retailers are serving as a key factor for consumers to buy products. More and more consumers are showing a consumption pattern in which they go wild about giveaways more than the main products. Companies are also considering freebies or free gifts as a core element that boosts sales rather than something that are thrown in the deal. Unlike in the past, retailers are focusing on the quality of freebies. The economy of freebies! We will do an in-depth coverage of what's behind the freebie marketing that is opening the wallets of consumers and if there are any problems behind this.

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[Interview]
Chinese IT Firms make surprise attack! How should Korea respond?
Interviewee: Professor KIM Ick-soo, College of Business Administration, Korea University

The rise of China's IT industry has been unrivaled in recent years. Debuting on the New York Stock Exchange last year, Alibaba has emerged as a star player in the global market. Others include the world's largest Chinese search engine Baidu, Tencent, which started from the gaming business and is now controlling a huge market with its mobile messenger, Xiaomi and Huawei, which are challenging the smartphone market, and Lenovo. These Chinese firms are trying to establish themselves as global giants. As a result, Korean IT firms which have dominated the global markets as original IT powers are facing a crisis. So why are Chinese IT firms which had images of low quality and cheap price in the past are on a roll? How advanced are their technologies? And how should Korean companies and government deal with the surprise attack by Chinese IT firms?

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[Science&Technology]
The future of next generation smart glass

Companies competed fiercely for smart glass at CES 2015 on January 6. Among them, the world-class next generation smart glass developed by Korea Photonics Technology Institute is drawing attention. Unlike the conventional smart glass using projector technology, it is characterized by an integration with optical technology. The HD-level images implemented on the smart glass modules boast the best quality among the smart glass unveiled so far. We will look into the present and future of next generation smart glass.

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[ICT]
ICT-based black boxes

From smartphone-connected, Internet of Things (IOT) technology-based black boxes that send you messages if your car collides, or if it is stolen or towed, to black boxes equipped with the latest driving systems that will alert you if your car deviates from the lane or gets too close to the front car. We introduce you to black boxes that have established themselves as a core device of smart cars.

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[Zoom North Korea]
North Korea's rampant practice of bribery

According to testimonies from North Korean defectors, North Korean citizens must pay bribes to take care of their official or private businesses in the communist nation. As bribery has become a routine, public officials frequently ask for bribes from citizens. Moreover, the officials help citizens to defect and easily cross the river in the border if they pay a large amount of dollars in bribes. The country that buys freedom and human rights with bribes. We will examine how wide corruption is spread in the republic of bribe North Korea.

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