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* Date : 2016-10-02

A Report on Hallyu's Future Prospects

Hallyu, or the Korean Wave, is a term used to refer to the popular culture of Korea. Hallyu first developed in the late 1990's as K-drama and K-pop started gaining explosive popularity in Asian countries including China and Taiwan. Later on, Hallyu even led to increased preferences in Korean electronic appliances and dishes such as kimchi and ramen. Furthermore, the development of internet made it possible to spread Hallyu beyond Asia and into Europe and the United States.

K-drama, music, and K-pop celebrities' activities overseas helped Hallyu expand. Hallyu was first thought to be a fad, but instead, it is proving to be an agent of cultural messenger and fusion. One characteristic of this new type of Hallyu is localization of Korean culture and increased cultural exchanges. For example, foreign adaptations of Korean TV shows or movies and people all around the world enjoying Korean traditions are types of Hallyu.

Through "A Report on Hallyu's Future Prospects," we will examine how Hallyu has developed over time, its current status, and which direction it is heading to through various examples.


TV Program Exportation
Recently, a new type of Hallyu started sweeping over the epicenter of Hallyu, China. This rising trend involves exporting popular Korean TV shows and producing Chinese remakes. We visited the remake filming locations of a Korean mystery variety show "Crime Scene" and a time-slip drama "Queen In-hyun's Man." There, we could see Chinese and Korean crews working together. Now, Hallyu is taking a new turn in other countries through foreign remakes

From Interest in Popular Culture to Traditional Culture
For most people familiar with Hallyu, K-pop comes to their mind first. In the beginning, the majority of K-pop fans were made up of females who had great love for K-pop stars. However, since the release of Psy's "Gangnam Style," the fan base expanded to people of all ages and genders around the globe. People's interest in K-pop often leads to interest in Korea's traditional culture as well. Vietnam is a blooming nation where over 70& of its population are youths. It is also a country that quickly absorbed Korean culture and was influenced by Hallyu ever since it opened its doors. Often, young Vietnamese people's love for K-pop often leads to love for the Korean language and other cultures such as samulnori (traditional music). Let's meet those youths who are learning Korea's tradition culture.

K-pop Cover Dance Festival
Among K-pop fans, there are people who imitate their favorite group's choreography. Se-Eon is a Filipino dance group who cover Korean idol group BTS. They prepare for the K-pop Cover Dance Festival scheduled to open in Korea. Dance teams from over 50 countries apply to the festival and the finalists are invited to Korea for cultural experience and an opportunity to attend a concert performed by Korean idols. This year, 13 teams from various countries including the Philippines, Russia, China, and the United States come and display their passion for K-pop.

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