Every year, the Ministry of Knowledge Economy and KOTRA select world-class products. The World's Best Korea program introduces products and companies that were designated as world-class by a government agency and also elevate Korea's image in the world. We'll take a look at the value of these world-class products and the vision they embody going forward.
World-class tech products Made in Korea
Numerous Korean products that symbolize the dynamism of Korea which is a tech powerhouse! Korean brands are garnering attention around the world. Hyundai Heavy Industries has the most order backlog in the world and we'll see how the company harnesses technology to make enormous containerships on a scale that is unmatched in the shipbuilding industry. In addition, we'll analyze Doosan Heavy Industries & Construction and its technological lead in hybrid desalination system as it dominates the desalination industry with 40% global market share. In the last segment we will introduce IDTECK's biometrics security systems and quality home automation system that provide a safer and more pleasant living space for people. "Made in Korea" products compete in unfettered global markets.
Design and Idea, The best cultural exports
The Korean Wave is already a part of popular culture and uniquely Korean designs infused with a modern look are being featured in products made by Korean companies to showcase hip and stylish designs. Designer Lie Sang Bong designed hanboks with Hangeul alphabets imprinted on them and drew wide acclaim in Europe. We also take an inside look into how fashion designer Kim Ji-hae conquered the fashion scene in Paris with her collection that was heavily influenced by traditional Korean styles. LG Electronics used designs to make home appliances look like pieces of art and blend in with the home interior with stylish and sleek designs. Then there is Cheongjeongwon's Sunchang Red Pepper Paste that has won over people from all over the world with its unique spicy taste. We'll take a look at how they do it. With a global network that spans the globe, NCsoft and Nexon are leading online game companies. They reveal the secrets to their success. Then we'll bring you a story about the success of the Korean musicals Nanta and The Last Empress. Korean culture is now being exported to the world with its renowned artists and performances.