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Seoul City to replace 'I SEOUL U' slogan with catchier, more appealing one Updated: 2022-08-19 07:59:07 KST

Seoul City will replace its seven-year old slogan 'I SEOUL U' with one that's catchier and more appealing to international tourists and investors.
The slogan has been getting negative feedback especially from non-Koreans.
A survey done by the city government in June showed more than 70 percent of foreign visitors said they thought the slogan should be changed.
A panel of branding experts will come up with three to five slogans by October, after which Seoul City will put them to a public vote.
Based on those results, the panel will make the final call.
The new slogan will be unveiled in December and used from next year.
KOGL : Korea Open Government License
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