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Painting to Pixels: How NFTs are affecting traditional art: Belvedere CFO discuss 'The Kiss' NFT project
Updated: 2022-05-13 05:47:23 KST
Welcome to Dialogue This Week.
In this corner we invite people around the world to talk about a wide variety of issues ranging from culture and sports, to the latest global trends.
Over the course of the COVID-19 pandemic, one major trend we saw was the sales of NFT art skyrocketing, as investors snap up digital artwork that are verifiable and indestructible. It's changing the way art is created, consumed, and collected in the digital space but what does this mean for traditional works of art, like classical paintings that have been admired and appraised for their tangible value - in every brush stroke and record of curation?
To discover how the world of classical art can intersect with crypto-technology like blockchain, we speak with Wolfgang BERGMANN, Chief Financial Officer of Belvedere, one of the world's oldest museums and a world heritage site, as a compound of Baroque 18th-century palaces housing art from the Middle Ages to today.
The museum launched an NFT project of its own 10,000 digital pieces of 'The Kiss' completed by Austrian painter Gustav Klimt in the early 20th century.

1. Traditional art collections and the blockchain seem like two entirely different worlds, and it's incredible that you managed to translate the expressive and opulent details of the artwork in digital form.
Could you fill us in on how the project is going, and the technology behind it?
What makes the project so special?

2. The Kiss is one of the most famous and most frequently reproduced works of art in the world. It's easy to find both online and in printed form.
What makes your NFT project a collectible work of art in its own right, particularly when there are many one-of-a-kind NFT artworks? What makes The Kiss NFTs unique, and worth 1,850 Euros each?

3. Around 2,400 of your Klimt NFTs have been sold, that's less than a quarter of the total 10,000 pieces. It has still generated an impressive 4.3 million dollars.
How do you interpret these numbers? Do you plan to mint NFTs of other artworks?

4. Some see NFTs, just like other digital tools and concepts such as the Metaverse, as temporary hype during the pandemic. Do NFT artworks simply replicate or enhance the experience of appreciating the piece in its original, physical form, or can they offer something distinctly different?

5. There've been discussions on how NFsT and other digital trends have redefined how artwork is created. But how do they affect the curator's role?

6. The Belvedere is a World Heritage Site, a Baroque jewel, and the site of the Austrian State Treaty. It is both one of the oldest museums in the world and one of the most open to digitalisation. How have you been using technology to translate heritage into the digital space? How do you envision the future of art exhibitions?

7. South Korea is arguably a tech-savvy nation that embraces digital innovation in its culture. You've collaborated with South Korea before, your museum showcases some of your best-admired pieces on Samsung's Frame TV display. Do you see any room for further collaborations with South Korea? Where do you see potential?

Wolfgang BERGMANN, Chief Financial Officer of Belvedere, thank you for your time and we hope you visit your trip to South Korea
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