The World On arirang

There is no industry that was not affected by the economic recession. The premium jeans industry, comprised of expensive jeans that average 200-300 dollars per pair, also shrank due to the continuous economic recession. However, there are some brands who turned the risk into a new opportunity: <Korean Premium Jean Companies>. With their unique and brilliant ideas, their companies are rising as a new generation of leaders within the premium jean industry.

<Truck Jean> combined the Korean design style and jean production skills from Downtown LA in order to express the originality and exclusivity. <Kasil Jean> increased the value of its jeans by designing with Hollywood stylists, such as Taylor Jacobs who became more famous through a fashion reality program on On Style. Their new challenge became the brand's strength.
A Korean wave within the premium jean industry is getting attention in the jean production industry as well. Skills and handiwork of Koreans within the jean-washing industry are getting more attention also.

On "Real Talk," we invited David Lim, CEO of Kasil Jean, Tommy Cleaver from the marketing department of Truck Jean, and Jeff Cho, a representative of WGCI, a jean-washing company, in order to discuss the tips to attack the niche market in order to conquer the world of premium jeans.