arirang tv2

서브메뉴

Real Talk
What's on This Week
About Real Talk
Host Introduction
Archive
TV Programs 고르기

Program : What's on This Week

What's on This Week

Past Program

Korean Premium Jean Companies
 












The new Korean wave! Korean premium jeans leads the World's fashion.
With 'unique' products, it conquers not only America,
but also the World!

With 'Korean skills + Hollywood sense,'
escape the economic recession!

There is no industry that was not affected by the economic recession. The premium jeans industry, comprised of expensive jeans that average 200-300 dollars per pair, also shrank due to the continuous economic recession. However, there are some brands who turned the risk into a new opportunity: <Korean Premium Jean Companies>. With their unique and brilliant ideas, their companies are rising as a new generation of leaders within the premium jean industry.

"Clothing that is specifically designed for individuals, the world of premium jeans is special."

"The exclusivity that not everyone can have, fancy comfort... that's premium jeans."

<Truck Jean> combined the Korean design style and jean production skills from Downtown LA in order to express the originality and exclusivity. <Kasil Jean> increased the value of its jeans by designing with Hollywood stylists, such as Taylor Jacobs who became more famous through a fashion reality program on On Style. Their new challenge became the brand's strength.
A Korean wave within the premium jean industry is getting attention in the jean production industry as well. Skills and handiwork of Koreans within the jean-washing industry are getting more attention also.

On "Real Talk," we invited David Lim, CEO of Kasil Jean, Tommy Cleaver from the marketing department of Truck Jean, and Jeff Cho, a representative of WGCI, a jean-washing company, in order to discuss the tips to attack the niche market in order to conquer the world of premium jeans.

 

Staff And Cast
Staff and Cast
Executive Producer
- Kim Hyung-gon
Producer
- Lee eun-seo

Directors
- Lee Jun
- Mike S. Kim

Assistant Director
- Hannah G. Kim

Writer
- Kim JungHyun
English Writer
- Kaylin Ro
Contact Us
Send your questions and comments to
epd@arirang.co.kr
Table for Broadcasting range with map
Broadcasting range

Broadcasting range

Asia, Oceania, Europe, Africa, Americas, Arab, Korea