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- Lim Jeongwon
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Global Insight

Why shoppers spent less on Black Friday in 2021

World Ch. Schedule : MON to FRI 08:00 KST

Date : 2021-11-30

Why shoppers spent less on Black Friday in 2021

Online sales on Black Friday this year totalled $8.9 billion, falling a little short of the $9 billion spent in 2020. Offline shops also reported a decrease in traffic. We discuss changes in shopping trends on America's biggest holiday and what this indicates about consumer sentiment.