* Date : 2017-03-11
4 Angles Ep.159
Online Retailers Turn to Personalization
March E-commerce is growing by leaps and bounds, with the global market surpassing US$ 1.9 tril. last year. Major online retailers are capitalizing on the latest technologies to offer more personalized shopping experiences for consumers. Learn more about the personalization trend in the retail business, from product recommendations based on previous purchases to an AI-based image search engine to interactive chatbots.
Evolving Subscription-Based Services
Subscribe to a surprise every month, from bouquets, pet merchandise to DIY craft kits. Subscribers pay a fixed monthly fee for a service provider to handpick products and deliver them to their home. Since it was first introduced in Korea in 2011, e-commerce subscriptions have boomed in recent years. We take a look at different subscription commerce services and how they cater to today's consumer needs.
Power of Color in Marketing
Say hello to Greenery, Pantone's Color of the Year 2017. Every year, U.S.-based color think tank Pantone releases a new trendy color with reasons for its decision. Designers from different industries, including cosmetics, interior design and furniture, incorporate the Color of the Year into their projects to keep up with the trend. Find out how color engages consumers and affects their purchasing decisions.
Korea's Fledgling Craft Beer Scene
Once reserved for small pubs, craft brews are now pleasing the palates of many Korean beer lovers, thanks to eased retail regulations. Following a 2014 amendment to the Liquor Tax Act that legalized the external retail of craft brews, the Korean government has recently decided to allow for the sales of craft beers in supermarkets. We take a look at Korea's nascent craft beer culture and its impact on the country's beer market.