* Date : 2017-03-08
Men Emerge as New Force in Retail
Men are increasingly showing interest in consumer home appliances with sophisticated designs. The rise of single-person households and men's increased involvement in household work have created a male consumption trend that considers household appliances as part of a home's interior decor. Brands are capitalizing on the trend, unveiling new lines of products that cater to men's preferences. Find out how men's contribution to household work is affecting the retail landscape.