* Date : 2017-01-28
4 Angles Ep.153
Hwacheon Sancheoneo Ice Festival
Every winter, a small country of 27,000 residents hosts the Hwacheon Sancheoneo Ice Festival, one of the largest winter festivals in the world. Packed with exciting winter activities like ice fishing, ice sledding and ice skating, the annual festival is believed to generate nearly US$ 250 mil. in economic impact for the country and its hospitality industry. We take a look at the secrets behind the event's huge success.
Men's Grooming Now Mainstream
Men have become a rising force in the Korean consumer market, especially in the grooming and fashion industry. A recent survey finds that Korean men are the leading consumers of male cosmetics. Menswear sales at department stores are growing by leaps and bounds. Find out what brand marketers are doing to attract male consumers.
The Rise of Kidults
Once considered a niche interest, kidult culture has now transformed into a popular pastime for men to get in touch with their inner child. Kidult products range from toys, drones, and movies to animations. Learn how the phenomenon is catching on with Korean men.
Solo Drinking and Dining Take Off
More and more young people are dining out and drinking alone. Restaurants are trying to make themselves more welcoming to solo diners, for example with one-person tables and smaller menu items. Retailers, too, are launching new products to cater to those going solo. We report on what makes the going-solo trend so popular.