* Date : 2017-01-07
Previewing Consumption Trends for 2017
The New Year is here and forecasts about consumption trends have been outpouring. One of the most discussed is the 'Bye-Buy Sensation', with the spread of a nomadic form of possession, where goods can be used without actual ownership. This has led to the rapid growth of high-end brand rental service outlets.
Then there are the kidults, nerds and fans who form the larger trend of 'Winner Shoppers' which will show strong growth this year. The toy market, their key consumption sector, has been showing rapid growth. Capsule toy vending machine shops are popping up across major shopping areas such as Hongdae and Shinchon. There are also shops just for UFO catcher machines which used to be popular over a decade ago. Other trends include the rise of middle aged people focusing on self improvement, and YOLO lifestyles following the single-person household trend in 2016. 4Angles follows these leads on upcoming consumption trends of 2017.
Smartphone Zombies and the Threat to Traffic Safety
The world is struggling with the issue of 'smombies.' The term is short for 'smartphone zombie' and refers to those who don't take their eyes off their phones, even when they walk. These smombies threaten not only their own health, but the pedestrian safety of those around them, causing traffic accidents due to their distraction. With smombies emerging as a social issue, countries across the world are devising measures to prevent their negative effects.
We took a look at how dangerous smombies are, and investigated possible solutions.
The movie 'Pandora' has been sparking off social discussion on the subject matter of nuclear power plant disaster. It also made headlines for being financed through equity crowdfunding. The movie "Le Tour: My Last 49 Days", which could not be premiered for 7 year due to lack of marketing funds, is opening in January thanks to equity crowdfunding. Since the equity crowdfunding system was implemented in January last year, 113 companies were successfully financed, to a total of 16.3 Bil. KRW (US$ 13.6 Mil.). Equity crowdfunding presents new hope for stable financing, especially for startups without many investors. Let's find out about the success of equity crowdfunding and ways to improve the current system.
Various elements of the natural environment and cultural heritage are threatened by development projects. That's why National Trust movements to protect nature and culture through collective public efforts are on the rise. A National Trust refers to the acquirement and preservation of valuable natural and cultural assets through citizens' donations. We took a look at Korea's National Trust activities including the operation of the home of Yi Sang, a major writer in modern Korean literature, and the natural setting of the Maengsan Firefly Nature school, located in the middle of urban surroundings.