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Insight #18
[Economy] Dominating 40% of the Global Plush Toy Market
 
Aurora World is a Korean company that generates 90% of its profits from selling its products overseas. Their soft toy products are sold in virtually every country. Last year, Aurora World raked in more than 75.5 billion won in sales and its YooHoo & Friends collection was the winner of the Best Soft Toy category for the 2011 Independent Toy Awards. With more than 3,500 different types of independently designed toys, Aurora World dominates not just the local toy market but also the one in Russia. "Insight" discovers the secret behind the company's success.
[Interview] On Korea's Role in Global Humanitarian Aid
Son Gwi-yeop (Director of Corporate Programmes Division at the UN Office for the Coordination of Humanitarian Affairs.)
 

In 2010, Korea joined the Development Assistance Committee of the Organization for Economic Cooperation and Development (OECD), an organization for the world's most industrialized countries. Since then Korea has remained active in providing relief and humanitarian aid to other nations. Despite the global economic downturn, Korea's contribution to foreign aid has been growing. "Insight" interviews Son Gwi-yeop, a humanitarian aid worker for the United Nations, on Korea's role as a foreign aid donor.

[Society/Culture] Why Expats are Fascinated with Korean Baseball
 
Ted Smith is a celebrity among the fans of the baseball team Nexen Heroes. During the previous baseball season, he was the unofficial head cheerleader, rallying all the other fans. Smith says he was fascinated with Korea's sports culture when he saw the masses cheering on the streets during the 2002 Korea-Japan World Cup. "Insight" met him to see what draws him to professional Korean baseball.
[North Korea] Assessing Inter-Korean Relations During the First Half of 2012
 
Six months have passed since the new regime of Kim Jong-un took over in North Korea. The U.S. and North Korea signed a deal on February 29 to restore American food aid to the North in return for temporary stop on long-range missile launches and uranium enrichment, but the deal collapsed in April when Pyongyang tried to launch a long-range rocket. The consequences of North Korea's failed rocket launch are still playing out. Experts in South Korea, Japan, and the United States share their assessment of what has happened between the two Koreas during the past six months and forecast how inter-Korean relations will play out during the rest of 2012.
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