The food truck trend started in LA, spread across California and is now popular around the nation. Food trucks that have their own specialty dishes drive around looking for customers and the business is taking over the US. Out of all these food trucks we follow a great family run Brazilian inspired gastro-truck that serves up traditional dishes combined with Korean cuisine such as Korean barbeque fusion “Kogi,” tacos. You can follow the truck on Twitter for locations, a unique marketing strategy that earned them many fans.
Tabom is a food truck run by a Korean-Brazilian family that captured the spotlight with their Brazilian food in LA. The truck is run by twin sisters, Jaqueline and Juliana Kim who have a Korean father and Brazilian mother. They call themselves the “KOBRA family,” putting “Korea,” and “Brazil,” together, creating a new food sensation.
What is the secret to the KOBRA family’s food that was recognized at the Food Truck Festival? We take a look at their own knowhow and how they develop new dishes for their menu. With the popularity of their truck, we also take a look at their potential business opportunities to expand their brand to t-shirts and other souvenirs.
Through their unique Korean-Brazilian fusion menu, they dream of their “Tabom” franchise, working busily 24 hours a day while their grandmother and parents cheer them on! Meet the KOBRA family and their down-home family business.