12 years ago, Justin Choi started his own company "Choice Internet" that created company websites to support himself through Cal Poly Pomona where he majored in Computer Information Systems.
The company he started with a friend grew to become a company of 40 employees called "Cie Studios." Cie Studios runs an online racing game and a robot simulation game.
The racing game www.nittolegends.com has 1.2 million members and there are tens of thousands of users that purchase game items every day. The company recently developed the Facebook game “Car Town, which is receiving much international spotlight.
The Wallstreet Journal and the LA Business Journal described the game as a perfect combination of simulated desire and reality.