It's now the era of Hallyu 3.0. K-dramas and K-pop have led the world to take an interest in K-culture. For fans of K-culture, Korea is not an object of idolization, but a symbol of hope. People all over the world now live with the hope of Hallyu in their hearts. We speak with the about the significance of Hallyu 3.0.
France is crazy for K-pop! Young French people sing and dance to K-pop, and their love for Korean music is spreading to a love for Korean culture in general. Meet Hallyu in France.
Hallyu has reached the Eastern European country of Bulgaria! A couple here teaches Bulgarians the traditional Korean fan dance, and a radio DJ specializes in K-pop! Hear the story of their love for Korea.
K-pop, K-dramas, and K-culture have lots of fans in the Philippines. A love of Korean modern culture led to a curiosity about traditional Korean culture, and they've created a team of Filipino samulnori musicians. Hear the familiar rhythms of samulnori in the Philippines.