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e-sports (electronic sports), where players battle it out through computer or video games In the 11 years of e-sports history, Korea has played a pivotal role in creating a market for it. In an effort to build their e-sports industry, China has even listed e-sports as an official sport. Japan is using its title as the console game leader to develop its e-sports market. Asia and the world are turning to e-sports. A new business that promises the world! As a potential national brand, the e-sports market is full of limitless possibilities and fierce competition. We show what needs to be done to develop e-sports into Korea's national brand. | 
