Suh KyungDuk was first motivated to promote Korea when he went backpacking through Europe and learned how little known Korea was. In 2005, he caused a stir with an ad for Dokdo in the New York Times, an ad that he paid for himself. Since then, he has been leading an effort to promote aspects of Korean history and culture (including the East Sea, Hangul and bibimbap) in the Washington Post, Wall Street Journal and other international newspapers.
He has also been active in globalizing Hangul and Korean food, and helped secure Korean language services at the Metropolitan Museum of Art, Museum of Modern Art, and American Museum of Natural History, to name a few. He is currently working on 'Spread Hangul to the World' and 'Spread Peace to Troubled Regions of the World' projects with the installation artist Kang IkJoong as well as a 'Hangul Study Room' with the entertainer Suh KyungSuk. His bibimbap advertisement featuring actress Lee YoungAe was in the New York Times and on a billboard in the middle of Shanghai!
We look into his personal struggles with working abroad and the international ripples caused by his ads. We look into his diverse ongoing efforts such as the Dokdo School and Dokdoland. The Korea PR expert who dreams of being the bridge between Korea and the world ?meet Suh Kyung Duk on Heart to Heart.