While K-pop successfully sweeping away music fans all over the world, Asian models have also started invading the world, making Korean wave in Modeling. And at the center of this astonishing achievement, the Korea Model Association is there. At the helm of the Korea Model Association, Chairman Yang Eui-sig has brought the modeling industries in Asian countries together when he envisioned the ‘Asia Model Festival Awards.’ The Asia Model Festival Awards is the premier red-carpet event of the Asian modeling and fashion industry that inspires cooperation between the model industry and related-business. Participating models are from 15 countries including Korea, China, Japan, Taiwan, Indonesia, Uzbekistan, Mongolia, Singapore, Malaysia, India, Thailand, the Philippines, and Vietnam, and many international stars have graced this event as well. The festival is made of ‘the Asia Model Awards’, which incorporate K-pop, movie stars, models, and fashion and beauty industries, ‘the Asia New Star Model Contest’, which is an opportunity to find new star models, and ‘the Asia Beauty Festival’, which is an opportunity for every participating country to reveal their countries’ specialties.
On today’s Heart to Heart, Chairman Yang Eui-sig, the father figure of modeling in Korea, is here with us to talk about Korean models, Korean fashion and beauty industry, and what models and he do to introduce K-culture to the world.