KwangJuYo is an iconic porcelain manufacturer in Korea, founded to revive the spirit of traditional Korean ceramics which had almost died out since Joseon Dynasty. While traditional methods and glazes are the foundation for their work, owner Mr. Cho Tae-kwon and his company dedicate themselves to the recreation and modernization of Korean pottery, at the same time, restoring Korean traditional ceramics by not confining them to the walls of museums but turning them into ceramics for everyday use. This seems to go parallel with Mr. Cho’s belief that “tradition is a dynamic force. It won’t have any values if it can’t be changed and adapted to the present.”
Mr. Cho became interested in Korean culinary culture soon after he inherited the family ceramics business about 20 years ago. He found an unbreakable link between the culinary culture of a country and its tableware, liquor, level of public awareness and economic position of the world. He also spotted the future we can create out of culture as he believes that the 21st century is the age of cultural power and the competitiveness of a country depends on cultural content and its promotion. Therefore, he’s been putting various efforts into industrialize and globalize Korean culture in the world, especially its cuisine. And for this grand project, Mr. Cho has invested about $60 billion of his own money so far. Moreover, he felt a need to share what he has seen and experienced whilst working towards the globalization of Korean culture and the book “Cho Tae-kwon’s Cultural Identity Paradigm Revolution” is the outcome. From his book, he wishes to inspire people to develop their imaginations and creativities to give Korean culture a new birth and raise the public awareness of Korean culture so that we can promote it to the world with pride.
And we’ve invited Mr. Cho Tae-kwon, the CEO of KwangJuYo and Hwa-Yo, specially on HEART TO HEART, to talk about how we can develop our national competitiveness further and how we can imprint our culture on to the world.