It's time for Global Insight. I'm Kim Do-yeon, filling in for Oh Soo-young.
South Korea has made a bid to host the 2030 World Expo in its second largest city Busan.
Politicians, K-Pop stars, and athletes have been working hard to promote the port city as a strong contender.
So what does hosting a World Expo mean, and what can Busan do to make sure theirs is a successful bid?
To discuss this further we speak to Professor Heather J. Gibson from the University of Florida and Andrew Lim, Research & Innovation Attach for the Government of Qu bec in Seoul.
What is it about World Expos that grabs international attention and attracts tourists? How much profit are cities expected to make from hosting a World Expo?
Now, you're an expert in urban innovation. Do you think South Korea in general has what it takes to host an innovative Expo such as this?
How long do preparations for a World Expo take? And, what's most important to ensure a city has a successful Expo?
Do you see Busan as a strong contender in the race to become the host?
What are Busan's specific strengths that could help the city win its bid?
Tell us about Busan's competition, what other cities should we be watching out for?
How do you think Busan can transform before 2030 to make sure the Expo is hosted successfully?
Do you think Busan will be a completely different city after 2030 if it were to host the Expo?
That's where we must leave our discussion, Professor Heather J. Gibson from the University of Florida and Andrew Lim, Research & Innovation Attach for the Government of Qu bec in Seoul, thank you for your insights.