Samsung Electronics' fresh new set of 'Galaxys' has been unpacked.
After throwing large-scale unpacked events in the past, this edition was live streamed online for the first time due to the COVID-19 pandemic.
But connecting with some 3-hundred fans and a million viewers worldwide, the unpacked show was as glamorous and lively as ever.
Samsung is confident its latest devices will lead the next normal era of non-contact technology.
"Together, they're part of the growing Samsung ecosystem. At the end of the day, we're about empowering you, so that in these difficult times, you can focus on what really matters."
As enjoyed by pro-gamer Myth, Samsung's Galaxy Note 20 allows users play video games connected to their phones.
Its pen now reacts 80 percent faster than its predecessor.
The Galaxy Note 20 is available in two models, one regular flat display model and the ultra model with a six.nine inch display.
Launching on August 21st, they'll go on sale for a thousand U.S. dollars and 12-hundred dollars respectively.
The tech giant's second edition of Z Fold is backthis time larger and wider.
Calling the foldable phone innovative, K-pop group BTS also unboxed and played around with what's been labeled as the most advanced flexible display ever.
Made out of recycled materials, Samsung's Galaxy Buds Live have three microphones each side with an additional voice pickup unit, minimizing background noise when users answer calls.
With these latest devices, Samsung aims to wrestle back the number one spot in the global smartphone market that it lost to China's Huawei in the second quarter.
In fact, because of the global crisis, only around 60 to 80 percent of Samsung's Galaxy S20 series were sold last quarter compared to a year ago.
On top of the latest Galaxy gadgets, the South Korean tech giant plans to boost its profitability by introducing more affordable products.
It will set up Galaxy studios across Seoul for customers to take a closer look and expand the 'Galaxy To-go' service where people can rent smartphones before they actually purchase the device.
Kim Dami, Arirang News.