Near the PyeongChang Olympic Plaza, the host province of Gangwon-do has set up the "PyeongChang Festival Park", where visitors can enjoy culture from around the world through a range of daily, almost hourly events.
The "Act on Stage" corner puts on rich cultural performances throughout the day including a jazz band, traditional Korean storytelling and more.
On Sunday, taking to the stage was a Chinese circus.
They had their audience mesmerized not only with their flashy acrobatics but also with Chinese cuisine.
"Yeah it's great. I'm glad that they are doing that because it gives us opportunity to see more than just sports but to actually understand the culture a little more. Now we want to see more."
And at the international food corner, chefs from Europe, Asia and the Americas lured in visitors with the scent and taste of a huge array of dishes from their home countries.
In the spirit of the Olympics, the food corner welcomes visitors from all across the world.
But as the famous saying goes, "When in Rome, do as the Romans do", many visitors chose to try some Korean food first.
"We came over here and saw the food and wanted to try the different dishes. We never had Korean food before and now we've came back today to try some other things."
"It's a feast for the eyes and the taste buds in Gangwon-do. But there are also lots of winter activities like sledding at the Daegwallyeong Snow Festival."
Despite the bone-chilling temperature, many climbed up the snowy hill to enjoy the speed and feel the wind on their faces, becoming winter sports athletes themselves.
"We saw that this place has a snow festival being held and so we dropped by to ride some sleds. It was really fun and it kind of gives us a feeling that we're all part of the Olympics."
To truly make the PyeongChang Olympics a "culture Olympics," dozens, even hundreds of cultural events big and small are lined up in Pyeongchang and Gangneung throughout the month, many of which are free.
More information on the events is online at the "Cultural Olympiad" website.
Lee Ji-won, Arirang News, Pyeongchang.