Better water, better jobs.
That's the message behind this year's UN World Water Day.
South Korea has been commemorating the day since 1995, and this year it's holding its biggest event in the southern coastal city of Busan, with Prime Minister Hwang Kyo-ahn giving the nation's blessing.
He also gave awards to individuals who have provided outstanding service in the water resources and environmental fields.
To coincide with this year's theme of Water and Jobs, a water industry expo is being held alongside the main event.
The world's freshwater supply is limited, but global population growth and rapid economic growth in developing countries has meant the demand for clean water keeps growing.
The current global water industry is worth around 600 billion U.S. dollars, which is about twice the size of the global semiconductor market, and it's expected to keep growing at over 4-percent every year.
And the biggest areas for growth are likely to be in Asia and South America.
The Korean government is therefore pushing for the development of the industry here, to provide the country with new avenues of economic growth.
"The Korean government will strongly support water companies and through that, increase job opportunities. The government will also invest more in water industry research, so we can develop the technologies to lead the global water market."
At the expo not only are industry representatives showcasing their businesses, there is also a water and environmental industry related job fair, outlining the many opportunities available in the growing market.
"Korea has advanced technologies and equipment in the field. As the water industry grows, we believe there will be more opportunities for Korean companies to enter the international market."
"Korea is facing a slowing economy and youth unemployment at record levels. On this World Water Day, the Korean government is turning to water industries to try and revive its flagging economy.
Kwon Jang-Ho, Arirang News."