Other Stories

Full Video

Industry Insight: Korea's bottled water market Updated: 2015-01-19 22:06:06 KST

( : cg tape-out .)
Korea's bottled water market is estimated to hit about 5.five hundred million U.S. dollars in 2014.
The market has almost quadrupled over the past 15 years, and last year alone it grew by some 10 percent.
Currently, there are around a hundred domestic brands of bottled water in Korea.
But the hands-down top seller is Jeju Samdasoo -- the number one brand for 16 years running.
Let's take a look.
Jeju Samdasoo has been the invincible market leader, since it was launched in the late 1990s.
Produced and bottled by the Jeju Special Self-Governing Province Development Corporation, Jeju Samdasoo racked up some 206 million U.S. dollars in sales revenue last year, a market share of over 35 percent.

"Jeju Island's volcanic rocks function as a natural filter, resulting in clean and naturally mineral-enriched water."

With Jeju Samdasoo firmly in the lead,. the competition for the number-two spot has been fierce.
As of the end of 2014, Baeksansoo, a brand launched in 2012 by food and beverage conglomerate Nongshim, has taken the highly-coveted second position, with a 5.4 percent market share.
While Korea's bottled water market grew about 10 percent last year, Baeksansoo's revenue expanded over 30 percent from the previous year.

With the growing interest in health and well-being in the nation, sales of bottled water have outpaced the sales of juice, which tends to contain sugar and artificial colors, for the first time.
Now that water is one of the most popular beverages, consumers are developing a water palate and a flair for water and food pairings.
And premium water bars like this, which sells over a hundred bottled water brands, are gaining a foothold.
At the bar, water sommeliers offer their advice about which types of water will best suit consumers' needs.

"Now that drinking bottled water is now considered as a part of a health and beauty regiment, the market's growth is expected to accelerate in coming years."

( : cg tape-out .)
Another fast growing segment is sparkling water.
While still in its infant stage, the fizzy drink has quadrupled its market share in just five years and is estimated to have reached some 32 million U.S. dollars last year.
And being that it accounted for about 70 percent of all imported bottled water in Korea, its anticipated to grow at an even faster rate than the still water market.
Park Ji-won, Arirang News.
KOGL : Korea Open Government License
본 저작물 중 본문에 해당하는 뉴스 스크립트(텍스트)는 공공누리 제1유형-출처표시 조건에 따라 이용할 수 있습니다.