Samsung Electronics has pulled the curtain back on four new models, including its new flagship, the Galaxy Note 4.
It comes with a 5.7 inch, Super AMOLED display and a 16-megapixel camera with an optical image stabilization function.
And unlike its predecessor, the Galaxy Note 3, the new version features a sleek, metal frame design.
"The Galaxy Note 4 will continue to set industry standards for how a smartphone should help our lives become more enriched, more enjoyable and more efficient."
Another new model, the Galaxy Note Edge, is also catching the attention of industry insiders, namely for having a display screen that extends to the right edge of the phone, which can be used to show a scrollable panel of information.
"For me, the most curious thing is the Galaxy Edge, because I heard some rumors, but it was years ago. It was the most, the best device for me."
Samsung also unveiled a Virtual Reality headset and its new Gear S smartwatch model in Berlin.
"There's also going to be an element of this market that's open to people that will have a big stake in mobile gaming, who want to expand and extend that experience in new ways and so I think Samsung is smart to get into this and they are certainly among the mobile phone vendors - will have that space to themselves for at least a while."
The releases come one week before Apple is expected to show off its iPhone 6 to the world.
The speculation is that it will have a larger screen, similar in size to Samsung phones, and maintain the two rivals' heated competition in the global market.
Park Ji-won, Arirang News.