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FRI, 2014-10-24  KST

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Car sharing service prominent example of 'sharing economy' in Korea

Updated: 2014-09-02 21:59:03 KST
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"Green Car" is a car sharing service founded in 2011 that makes it easier for people to lend out their cars at low prices.
It's one of the most prominent examples of the "sharing economy" in Korea, in which people become more like users than owners of assets.
Around 240-thousand people have used this service so far.
All it takes is a few taps on a smartphone application.

(stand-up)
"It's really easy to use this car sharing service. It's only three dollars to use this Avante model for 30 minutes."

Users are instantly updated on what kind of vehicles are available in one of the so-called "green zones," locations where people can pick up and drop off their vehicles after they are done using them.
There are 7-hundred green zones throughout the country.
In Seoul, it takes just 10 minutes by foot on average to reach one.
Green Car marketing and communications director Yang Seong-sik says that technological developments have allowed the convergence of the appropriate hardware and software, providing the best platform for the car sharing service.


"The technological advances make it easier for us to operate as platform providers for vehicles. GPS allows us to track where the vehicles are and who's using them, and through the smartphone application, users can easily lock and unlock the cars they wish to use."

Companies like Green Car are using the "sharing economy" to find ways to utilize idle assets and providing a platform to make them more resourceful.
Kim Ji-yeon, Arirang News.


Reporter : jiyeonkim@arirang.co.kr

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