Charity can be so much fun.
The Ice Bucket Challenge is going viral around the world.
All you have to do is dump a bucket of ice water over your head, or let others do it for you, within 24 hours after being nominated, or donate 100 U.S. dollars to the ALS Association.
The association helps people suffering from amyotrophic lateral sclerosis or Lou Gehrig's disease.
Once you have been nominated and drenched yourself, it's your turn to choose three other people.
And it's the more fun when the most well-known people in the world take the challenge.
"To you all who challenged me i do not think it's presidential for me to be splashed with ice water, so I'm simply going to write you a check."
"Yesterday was Bill's birthday, and my gift to Bill is a bucket of water."
"Now I nominate Ellen, Barack Obama,"
The internet is full of clips of people like Tom Cruise, Lady Gaga and others, not only showing their down-to-earth side, but tipping ice cold water over themselves and donating to a great cause.
The challenge has also made its way to Korea.
Actor Jo In-sung grabbed the headlines when he nominated a baseball player of the same name.
Former pro basketball player Park Seung-il who has been battling with Lougehrig's disease took the challenge in his own way with snow spray, which touched many people.
Although there's some criticism that the challenge makes light of such a serious illness, it has fulfilled its main purpose of raising awareness and tens of million of dollars.
According to the ALS Association, donations have rocketed to 31.5 million U.S. dollars in less than a month, compared to the under 2 million dollars raised over the same period last year.
Kwon Soa, Arirang News.