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Sales of Kia Soul rise sharply after pope's visit to Korea Updated: 2014-08-21 14:29:28 KST

Sales of Kia Soul rise sharply after pope's visit to Korea
But there's apparently one effect that's going strong against the current.
The so-called "Pope Francis" effect may have extended to the "popemobile" as well.
Sales of Kia Motors' Soul model shot up last week, after Pope Francis used the compact car to get around during his trip to Korea.
The company says an average of 32 cars were sold per day in the country right before the pope arrived until shortly after he left.
That's up 63 percent compared to the same period last month.
Kia forecasts global sales of the Soul model to spike as well in the months to come.
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