When Pope Francis sets foot in Korea this week, he is expected to have a truly Korean experience as every possible item that he might need during his visit will be provided by Korean companies.
He will be driven around not in a grand limo or a special pope mobile, but will use a Kia Soul.
During the papal mass he will don robes hand-made by Korean nuns and drink a brand of Korean wine used in most Korean cathedrals.
Two Korean mineral water brands will keep the pope and his team hydrated throughout his stay.
But none of the brand names used by the pope will be publicized, as a show of the companies' devotion to the pope's humble approach to his ministry.
Pope Francis arrives in Korea on Thursday.
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