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What springs to mind upon hearing 'Korea'? Updated: 2014-07-19 18:14:30 KST

  What springs to mind upon hearing 'Korea'?

Samsung, Hyundai and LG these are the names that came to most foreigners' minds when asked about their thoughts on Korea.
According to a recent survey of 280 foreigners conducted by the Corea Image Communication Institute, respondents also cited Korean cuisine like kimchi, bibimbab and bulgogi as the next most representative, followed by 'a divided country' which placed third.
The 344 Koreans who were surveyed, on the other hand, showed a more diverse set of answers.
Conglomerates still came to mind first, but the second strongest image was that of "Hallyu" or the Korean Wave, followed by smartphones and high-speed Internet.

When asked about the positive characteristics of Koreans, 50 percent of foreigners mentioned diligence and industriousness, followed on the list by high education standards and unity.
Korean respondents had similar perspectives.
As for the more negative aspects, foreigners said Korea's "ppali ppali" culture of rushing through the day was a downside, as was the hierarchical structure of Korean society and an obsession with looks.
Koreans thought their biggest weakness was their short-tempers, followed by the obsession with educational background and then the 'ppali ppali' culture.
Sohn Jung-in, Arirang News.
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