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Hyundai-Kia enjoy best brand exposure at Brazil World Cup

Updated: 2014-07-05 20:27:20 (KST)
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Unless you've been living under a rock for the last few weeks, you'll know the World Cup is taking place in Brazil.
With a global audience that runs into the billions, the World Cup is a goldmine for the tournament's major sponsors like Adidas, Coca-Cola, Visa and Korea's own Hyundai Motor Group.
Well, it seems Hyundai and Kia are getting the most bang for their buck at the Brazil World Cup because their billboards have been on display at the time a goal has been scored more than any other sponsor a total of 16 times during the 56 games played before the quarter-finals.
The lowest of the tournament's major partners is Coca-Cola, which has only been on display eight times when there's been a goal.
This is nice for Hyundai Motor Group, of course, because goals are replayed over and over again equaling more brand exposure.


Reporter : markbroome@arirang.co.kr

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