LG Electronics' newest G3 smartphone has garnered an explosive response from Korean customers, marking one of the best debuts yet for the electronics giant.
Compared to the previous G2 model…the G3 doubled sales, with roughly 130-thousand units purchased in little over a week of its release. On the first day alone, over 14-thousand smartphones were sold while its local and global competitor Samsung Electronics, was only able to sell 75-hundred of its Galaxy S5 smartphone.
But what's behind this sudden surge for Korea's number two maker?
"There are several reasons. First, the performance was enhanced with the UHD screen and also the camera, with laser point focus, grabbed customers' attention. Secondly, Samsung's Galaxy S5 had lower than expected sales while Apple's iPhone 6 will not come out until late in the third quarter. Lastly, the business suspensions for Korea's three major cell phone carriers were lifted, creating more sales."
U.S. information technology website GSM Arena ranked LG's G3 at the top of its list beating out the likes of Samsung's Galaxy S5 and Sony's Xperia Z2.
In recent weeks, LG's smartphone sales have been ranking in the top three for the first time, behind only Apple and Samsung.
Despite the rave reviews and hot sales, experts say LG will struggle to take a big bite out of the gap with the leaders.
In terms of revenue-based share in the global smartphone market, Apple had 38 percent, Samsung 30 percent and LG a mere 5 percent in the first quarter of this year.
"LG's expecting to sell over 10 million units overseas, but it will be hard to reduce the gap in the big three, with just the G3 model, but it could be seen as a good starting point."
The G3 is only available in Korea at the moment, but it's scheduled to be released in 100 countries later this month.
Kim Hyun-bin, Arirang News.