Almost 30 million views and counting
In just over two days, Psy's new music video "Hangover" has proved smash hit on YouTube.
It features Psy and American hip-hop artist Snoop Dogg delving in to Korea's unique drinking culture, and shows them visiting a singing room, drinking hangover remedies, visiting a sauna and of course, downing soju and beer.
Any success with this video will be judged against the one that broke Psy out as an international star in 2012.
Since it was released, "Gangnam Style" has racked up over 2 billion views on YouTube, earning the title as the most watched clip of all time on the video sharing site.
According to the British magazine the Economist, the time spent by all of us watching that video could have been used for other pursuits.
The time spent watching the 4-minute, 12-second video over 2 billion times, equals hundred-and-40-million hours, or 16-thousand years.
Will we be talking about "Hangover" in the same way in a few years?
Only time will tell, but Psy isn't resting on his laurels.
He will release another single called "Daddy" this summer.
Shin Se-min, Arirang News.