Hundreds of people, mainly students, gathered Wednesday at the opening of the exhibition "Brand Image Up," hosted by Yonhap News Agency and the Voluntary Agency Network of Korea, or VANK.
The so-called cyber diplomatic organization uses its time promoting the country and improving Korea's brand image globally.
They focus on reporting the truth about issues like Japan's claims to Korea's Dokdo Island, the naming of the East Sea, and the women forced into sexual slavery by the Japanese military during World War Two.
"As I'm Korean, I want other people, not even South Koreans other foreigners to know what is right about South Korea. And that's what I'm volunteering for."
"I believe that informing foreigners about our country is the best way to improve Korea's status."
Park Gi-tae, the founder of VANK, which has 12-thousand members, says his dream to give the world a better understanding of Korea began with a pen pal letter.
One of Park's foreign friends told him that maps abroad identify Korea's East Sea as the Sea of Japan, and refer to Korea's Dokdo Island by what the Japanese call it, Takeshima.
"So I was upset. So I send e-mails this is wrong. Sea of Japan is wrong. Takeshima is wrong. It's Dokdo and East Sea."
To bring about change, VANK began to send letters to foreign media outlets and foreign governments asking that they change their textbooks and maps.
Korean singer Kim Jang-hoon, who is a member of VANK, expressed his thoughts on improving Korea's brand image.
"Although I am a singer, I founded a website called truthofdokdo-dot-com and also an application. We shouldn't fight with foreigners about Dokdo, but prove it in a logical way, by showing them evidence."
"The exhibition runs through February 25th at the National Museum of Korea, aiming to spread the idea that all Koreans are ambassadors representing their nation.
Kwon So-a, Arirang News."