Promoting Korea to the world's business leaders was the name of the game for President Park on the eve of the World Economic Forum in Davos.
Upon her arrival in the Swiss city on Tuesday afternoon, President Park met with Cisco CEO John Chambers and discussed ways to cooperate in the sector of "Internet of Everything".
Internet of Everything is a rising industry that aims at connecting objects in homes, offices, cars and elsewhere, to the Internet so they automatically adjust to the people's needs and preferences.
President Park asked Cisco to actively invest in Korea and closely work with Korean firms to help the nation realize her vision of a so-called "creative economy."
Chambers said Cisco's joint project with the British government to develop the European country's high-tech industry is very similar to President Park's push for the creative economy. He then said he would be very happy to expand cooperation with Korean institutions and companies in the sector.
The president also took part in "Korea Night", an event dedicated to promoting Korean culture and technology, which has been held in Davos for six straight years now.
It also serves as an opportunity to network with global figures that attend the WEF.
Among those in attendance were Lloyd's Chairman John Nelson and Jacob Frenkel, Chairman of JPMorgan Chase International.
President Park called for further investment in Korea, emphasizing that Korea is becoming a better environment for foreign businesses, with the Korean parliament having passed a bill on the revised act of foreign investment promotion.
"President Park will make an opening speech on the "creative economy and entrepreneurship" at the first session of this year's World Economic Forum on Wednesday. She will also pitch Korea's qualities to the CEOs of global companies like Qualcomm, Aramco and Siemens.
Eoh Jin-joo, Arirang News, Bern."