Arirang TV, Korea's only global television network, has signed an MOU with Indian public broadcaster Doordarshan, blazing a new trail for the exchange of content.
The CEOs from the two stations met in New Delhi on Friday and agreed to an exchange that will foster cultural ties between Korea and India.
"Through this exchange of broadcasting and broadcasters, we can jumpstart this cultural exchange between two very strong culturally rich countries."
Korea's minister of science, ICT and future planning Choi Mun-kee also took part in the event to celebrate the MOU.
Under the agreement, Arirang and Doordarshan aim to make their global channels available on satellite providers in both nations by 2014.
"I think Arirang will provide a platform for Indian viewers to be able to take a look at the larger profile of Korea as a nation."
While the MOU was being signed, a documentary produced by Arirang TV was being aired on Doordarshan throughout India.
The documentary explains the vision for the so-called "creative economy", which Korean President Park Geun-hye has advocated since the very beginning of her term last February.
Doordarshan is one of the largest broadcasting organizations in India, with more than 90 percent of the Indian population having access to the station's programming.
Hwang Ji-hye, Arirang News.