It's no longer cutting-edge smartphones, but wearable technology that's generating all the buzz at this year's Consumer Electronics Show.
Intel, the world's largest chip maker, which has been slow to adapt its processor for smartphones and tablets, took the leap into wearable computing by unveiling a chip designed for wearables that it calls the Edison.
The chip is essentially a tiny computer, and includes a dual-core CPU, Wi-Fi, Bluetooth and even has its own app store.
By integrating the chip, clothing and gadget makers will be able to expand their wearable product lines.
In addition to the chip, Intel also unveiled its own wearable gadgets: one is a set of smart earbuds that can play music and take the wearer's heartbeat,. the other is a onsie that's actually a baby monitor capable of detecting a baby's movement, body temperature and breathing.
Qualcomm is making a similar move to shift gears away from its forte of creating platforms for smartphones.
Its new Qualcomm Internet Processor is geared toward the so-called Internet of Things, a network of everyday objects that are connected to the Internet.
The platform will essentially be used to manage data on home security, energy and family health from various devices at home.
By 2020, the number of internet-connected devices is expected to expand to 26 billion and wearable devices to over 370 million units, according to research firm Gartner.
So it's no surprise these chip giants are venturing into to what are now considered niche markets that appear to have vast potential for future applications.
Yoo Li-an, Arirang News.