The Consumer Electronics Show 2014 is primed to pit fierce rivals Samsung and LG against each other.
Both Korean tech giants are in Las Vegas with hundreds of other firms to unveil their TVs, smartphones, wearable devices and pretty much anything else a consumer might want to buy.
Samsung Electronics, the world's number one maker of flat-screen TVs, hopes to extend its market lead with its 105-inch Ultra-High-Definition TV with a curved display that features state-of-the-art resolution.
The UHD TV line-ups feature so-called Finger Gesture functions which allow users to activate the device by moving their hands over the device.
LG Electronics will unveil the world's largest 77-inch curved Organic Light-Emitting Diode or OLED TV.
LG says more than 70 percent of its smart TV line-up will eventually be equipped with "Web OS."
The Web OS operating system simplifies ways to control and find content on its smart TVs.
Wearable devices are also one of the trends to watch in Las Vegas.
Samsung is showing off its latest Galaxy Gear smartwatches which can be linked to home appliances allowing users to remotely control their TVs or lights with their smartwatches.
LG is also pushing its wearable device, the "Lifeband Touch," which offers fitness data to users as well as alerting users to phone calls and texts.
Samsung and LG will also unveil a slew of connected home products through which users will be able to connect to their home appliances via smartphones instead of through a separate smart device.
The Consumer Electronics Show 2014 runs through January 10th.
Ji Myung-kil, Arirang News.