"No compression no video no compromise."
It's called High Fidelity Pure Audio.
This new music format is raising the bar, in the way music can be heard in your home.
Using Blu-ray technology in its audio-only format sounds are said to be the way the artist intended them to be--
"The biggest difference with the high fidelity pure audio format is that you feel like the music or singer has come to life, and he or she is singing right next to you."
This format lets out a richer and fuller sound--- and can only be played on Blu-Ray players.
Looking at the technical specs pure audio uses at least a 96-kilohertz sample rate at 24-bit resolution---in translation, that means a much higher quality than a CD's 44 kilohertz sample rate at 16-bits.
Launched by record label Universal Music, only a set number of albums have been released so far in France, in the UK and now in Korea.
"For starters in Korea, 33 albums have been reissued on the high fidelity pure audio format. But by the end of this year, officials plan to release a hundred more."
From pop and rock albums like Nirvana's "Nevermind"
to some jazz and classical pieces, the first batch of albums released by Universal Music are ones that are said to have a "deep and loyal fan base."
"Korea is very advanced digitally… with most people listening to MP3s now. But there is that niche market that appreciates and values good sound."
In Korea, the Pure Audio discs are priced at 19-thousand won, or about 18 U.S. dollars.
"I'm so happy-- as a singer and songwriter, it's great that I can share the exact same sounds we make in the studio to our fans."
Kim Jong-jin, a long-time musician and vocalist of the Korean rock band Spring Summer Autumn Winter, hopes that one day soon his music can be heard on pure audio.
"It's my mission, as a musician, to give fans the best sounds. [Yeah.. ]"
Connie Lee, Arirang News.