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High Tech Marketing for Korea's Digital Age Updated: 2012-08-27 12:00:00 KST

High Tech Marketing for Korea's Digital Age
Korea's marketing industry has undergone a huge technological transformation over the past decade, with smartphones that can be scanned as coupons to motion sensitive digital walls that serve up advertisements.
Technology has come to a point where touch sensitive displays are a standard in modern marketing.

In many of Korea's subway stations, you'll find state-of-the-art digital kiosks where with just a swipe of your smartphone, you get access to best-selling novels, music, and even transit information on your next stop.
The use of scanable QR codes and Near Field Communication, or NFC technology has provided advertisers with a dynamic level of interaction with potential customers.


[Interview : Wei Song-il, Marketing Team
LG Electronics] "Touch offers one-way interaction, but the NFC functionality in smarphones offers a variety of solutions for a bi-directional exchange of information."

Recently, technology is also being developed so that cameras can be used to recognize the faces of customers and deliver tailored advertisements to them.
The new technology not only provides more effective and creative marketing methods but offers numerous advantages to businesses.


[Interview : Kim Chae-young, Marketing Team
Megabox Theatres] "Compared to the flyers and leaflets we used in the past, using digital ads saves money and it's more convenient since we can quickly change the content."

Even the government has taken an interest in this new kind of high-tech advertising.
The Korea Communications Commission is actively supporting the use of electronic signs in future living spaces in everything from digital billboards to even your bathroom mirror.
With the ever-increasing pace of technology offering unparalleled interactivity between businesses and customers, it's an exciting time to be alive.

Paul Yi, Arirang News
KOGL : Korea Open Government License
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