20th Century Fox, the media giant behind hit movies like Avatar and X-Men, has become the first major U.S. film studio to officially enter the Korean film market.
Starting this year Fox says it will directly invest 4 to 5 million U.S. dollars into 5 Korean film projects it plans to distribute worldwide.
Fox's international unit says the American studio wants to be the distributor and primary investor of the films to be produced in Korea.
Observers say the move highlights Korea's rising profile in the global film market.
But critics worry that the presence of Fox's Hollywood-style production culture could infringe on creative autonomy.