arirang news

Korean Coffee Brand Successfully Grabs New Yorkers Updated: 2012-02-25 00:00:00 KST

A meditative essay book named "The Call of Sedona: Journey of the Heart," by Korean author Ilchi Lee has caught the attention of major U.S. newspapers, being listed as a best-selling book.
It describes the power of nature to inspire and heal.
The book has been listed as a New York Times Best Seller, and also ranked on the Washington Post Best Seller and USA Today Best-Selling Books lists.

[Interview : Reader from New York] "In a way it's helping me choose differently. That's the beauty of books to begin with. You really feel, you read the words, and there's the soul of the person who's writing them."

Meanwhile, in New York City's Time Square, a Korean coffee franchise recently opened its very first American branch.
Caffe Bene, which has more than 7-hundred-fifty coffee shops in Korea, differentiates itself from the competition with Korean-style menu items, like Misugaru Latte and Kimchi baguette.

[Interview : Kim Sun-kwon, CEO
Caffe Bene] "I have surprised New Yorkers. Not many believed that a Korean brand could successfully run a coffee shop of this size. I want to keep showing them the magnificent marketing strategies and many sides of Korean culture."

Caffe Bene hopes to keep serving quality coffee to coffee lovers, by offering its unique twist on Korean style and culture.
Park Ji-won, Arirang News.
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