As much as the game dominated the scene for the 100-million plus people who tuned in to watch the Super Bowl 2012, there was ANOTHER showdown going on during the biggest NFL event -- and it was among advertisers.
Korean companies, namely Samsung, Hyundai and Kia were in the action collectively buying about 15 percent of all ads featured during the year's largest social TV event.
The Super Bowl is the biggest stage for advertisers and companies spend an average of 4 million U.S. dollars for a 30-second commercial during game time.
[INTERVIEW : Brian Steinberg, TV Editor,Advertising Age]''There is no other way on TV or in any other media outlet to get that many people watching at one fell swoop who not only are there for the event, but are there for the commercials too''
Among Korean firms Hyundai bought the most slots -- five in total.
Its ads put an American touch on the Korean automaker, and featured its Elantra, Veloster and Genesis models.
Sister company Kia Motors, also ran a star-studded commerical for its Optima sedan, featuring a Victoria Secret supermodel, and a heavy metal super band.
Samsung Electronics promoted its new Galaxy S2 smartphone, in a spot that appeared to take jabs at rival Apple, by showing a downbeat crowd camping in line, in front of what closely resembled an Apple store.
Analysts say, sales figures will prove whether the Korean companies' seven ads will bring a worthwhile return on their multi-million dollar investment.