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Closer Look at Global Media Trends Updated: 2010-04-08 12:00:00 KST

Closer Look at Global Media Trends
CNN, BBC, Aljazeera, NHK World, Arirang TV, RT and CCTV9.
These are just some of the major international news networks that have been riding the global airwaves and gaining influence in the political and social arena.
Since the debut of CNN back in 1980 the US' first all-news television network its success has led to the boom of a new type of broadcasting worldwide that involves delivering breaking news and information on the latest top stories in their own countries and from their unique perspectives.
Take Aljazeera for instance.
Founded in 1996 Aljazeera is a global television network headquartered in Doha, Qatar that offers diverse Arabic programming in multiple languages.
The station originally launched as an Arabic news and current affairs satellite TV channel but it soon expanded into a network with several outlets and is accessible in several world regions.
It also started gaining attention following the 2001, September 11th terrorist attacks as the station was the only channel to cover the war on Afghanistan live from its office there.
Another prime example is RT or Russia Today a globally broadcast English-language channel from Russia that is devoted to domestic and international current events as well as documentaries and travel shows.
Owned by an autonomous non-profit organization RT, which cost about 230 million US dollars to set up and 360 million dollars for its first year of operation went on air in 2005 with nearly 100 journalists reporting for it worldwide.
And although the network is still fairly new RT has already been able to clinch several prestigious awards in just five years time.
So all of this begs the question: What is prompting these countries to invest millions of dollars in an around-the-clock English-language channel[Interview : Kim Eun-mee, Communications Professor
Seoul National University] "It is a very practical need to have their countries' own voice and own pipe that can deliver the country's image and information to outside citizens. And also too your citizens become much more sensitive or aware of how they're being portrayed to the outside world and how they see the outside world. So it goes both ways."

And apparently having a global media network also often translates to increased revenue for the tourism industry and plays an active role in improving a country's image.

[Interview : Cong Liu, News Editor
CCTV9] "By watching our English programs viewers abroad will be able to acquire a lot of information about China as well as its culture and customs. And so in that respect we believe our global channel does help to spur growth in the tourism sector."

Also industry experts forecast that the trend will continue as more countries begin to recognize the importance of self-PR and the significance of breaking down language and geographic boundaries through an international media network.

[Reporter : Jang Ji-yun
jiyun.jang@arirang.co.kr] "And with so many globally distributed television channels available now, observers say one way to stay competitive is to utilize other means such as the internet and cell phone applications which help make content more readily available to the public.
Jang Ji-yun, Arirang News."
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