When it came time for a Russian TV station to select the right song to go with an Olympic promo, the answer was a no-brainer.
The only song that could reflect the spirit of the games, according to the promo's creator was "We are the Champions."
A surprise hit conjured up by Vesti-24 a Russian 24-hour news channel is their Vancouver Olympic promo which is aired every two hours.
The seven promos show different bands or vocal ensembles, each comprised of different Russian native peoples, who are dressed in their respective folk costumes, are performing the song in their traditional musical style.
According to Alexander Orlov, the brain behind the campaign, the natural choice of music for the promo was Queen's classic, "We are the Champions."
The six of seven promos that have already been aired are enjoying tremendous popularity on the Vesti-24 website, as well as other internet video sites.
Football is America's favorite sport.
And just in time for the 44th annual Super Bowl, the National Football League, or the NFL, is taking new measures to promote the sport globally.
One part of their grand global promotional plan was to dispatch four cheerleaders from the New England Patriots to perform in China.
The ladies visited Guangzhou, Shanghai and finally Beijing.
Before kickoff, the cheerleaders held an early morning performance at a McDonald's in Beijing.
The locals loved it, and fell in line for autographs and for photos with the girls.
The cheerleaders hope to help raise awareness of American football, and to change, what they say are, misconceptions about violence in the sport.
Through these promotional efforts, the hope is that an increasing number of Chinese fans will learn that football is a sport of skill and strategy, that can be as exciting as any game of ping pong.
The Carnival in Venice is one of the world's oldest and most popular, with tourists from all over the world coming together to celebrate it.
The tradition began centuries ago, when Venetians could hide their identities using masks and do as they pleased, as a reward for having endured a 40-day fasting period.
Although tourists normally splash hundreds of euro on lavish costumes and otherwise spend excessively in the city this year will be different.
Due to the economic crisis, an increased number of people are opting to take day trips to nearby cities, and to spend less in whichever tourist destination they visit.
In Italy, the tourism industry has labeled 2010 an uncertain year, as 1.7 billion euros, and 75 thousand jobs, were lost in the industry last year.
Even the budget for the carnival has been slashed by 40 percent, and many of the lagoon city's hotels still have rooms available, even though they're offering discounts of up 20 percent.
Daniel Choy. Arirang News.
FEB 09, 2010
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Friday, SEP 10, 2010, (KST) 
