Korea's thanksgiving holiday Chuseok is less than two weeks away and gift-set sales are already in full swing at the nation's major retailers.
Normally, dried fish is a go-to gift for the holiday, but lobster is becoming more and more popular.
Korea's biggest hypermarket chain, Emart, says it has doubled its lobster inventory compared to the last Chuseok, stocking some two-thousand sets.
Each set contains two.three kilograms of Canadian lobster and costs around 100 U.S. dollars.
Emart adds that annual sales of lobster, king crab and snow crab spiked by a combined 40 percent between 2012 and last year.
The sudden increase means sales are now only slightly behind dried yellow corvine, the fish traditionally given as a Chuseok gift.