It's one of the major cultural exports pumped out of Korea --
Korean TV shows, more simply known as K-dramas, are becoming a source of inspiration for TV producers outside of the country.
"I really believe Korea is the next frontier."
The "next frontier"?
"That's why I'm here. One of the reasons we came, we already optioned a number of Korean formats."
Marty Adelstein, top producer of the popular American TV series "Prison Break" and "Last Man Standing" is now in Seoul, and he's on the lookout.
At the "Content Insight" seminar, hosted by the Korea Creative Content Agency he and other industry leaders spoke on what really makes for good TV.
"What people want to watch are characters and storytelling. // One of the Israeli channels told me that Korean soap operas sell really well in Israel-- that peaked my interest. I couldn't understand why, and then I understood. Because of strong storylines and attractiveness of people, they sell really well around the world."
Exports of Korean TV content have been steadily increasing in recent years with about two dozen countries on the receiving end.
And now, there looks to be greater potential for continued growth, with more show producers looking abroad for the best story ideas.
"I say it's happening all the time right now. It's all the rage."
John David Coles, who directed hit shows like "Sex and the City" and most currently, "House of Cards," credits his own success to strong storylines that are culturally transcendent.
"Because at the heartis a simple, strong premise. That's the story. Not a complicated plot."
Connie Lee, Arirang News.