An estimated six million foreign tourists visit Korea annually, a figure tourism officials hope to raise in the coming years.
And as part of their plan to attract more foreigners, the national tourism bureau has launched a new brand name to promote its campaign.
Lee Jeewon has more.
Extensive research by the Korea Tourism Organization have has produced the country's first tourism brand.
Called ''Korea, Sparkling,'' the brand is aimed at promoting the country as an international travel destination, and will be used in tourist brochures and products and at cultural events.
The creation of the brand belies its simple logo.
Nation-branding guru Simon Anholt is the man behind the project using surveys of nine tourism experts and 8-thousand people in 17 countries to come up with the final product.
The winning name and logo were selected from more than 700 candidates.
The logo's two windows represent Korea's traditions and future.
''I believe the launch of 'Korea, Sparkling' will increase global awareness of the country. I expect the tourism brand to help attract seven million foreign visitors this year, and up to 10 million by 2010.''
''Sparkling'' refers to the lively and refreshing energy of the Korean people as well as their passion that visitors can feel by traveling the country.
Performances at the brand launching event featured a blend of traditional and contemporary performances such as hand drumming and breakdancing.
The Korea Tourism Organization will launch programs to promote the new brand in major cities worldwide.
Korea has for years raised the brand image of its cars and electronics, and this time hopes to do the same for its tourism industry.
Lee Jeewon, Arirang News.
APR 11, 2007
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Friday, SEP 03, 2010, (KST) 
